Rapid Culture Change Is Possible

January 19th, 2008

Purpose: Show how immersion leadership training makes strategic initiative success possible. Adults learn through experience. We learn behaviors through experience. This is the flagpole fact of the educational world. This flag is visible for everyone to see, and it?s where educators know they need to be whether they are training hard or soft skills. Deborah Solomon Reid of Tuck School of Business strikes a bell to be heard by anyone considering this most fundamental element of adult learning. ?While conceptual learning is important, the major leaps forward?these so-called ?aha!? moments when mental maps are rearranged?are most likely to happen when students encounter these theories experientially.? The widespread use of experiential training in the development of the soft skills of leadership and teamwork can transform individuals and your organization. The question is, ?What transformation do you want?? What end state do you envision for your organization, and what behavioral alignment must take place in your employees before that vision can be realized? The answer to that question often traverses the corporate culture. For instance, the characteristics necessary for an agile and responsive company, one of the strategic focuses highlighted by IBM in their 2004 CEO survey, require employees, who value agility and responsiveness. Properly guided experiential training can create fertile conditions for a rapid adjustment in corporate culture, no matter the direction you wish to go. Whether it is agility and responsiveness, sustainability, or lean systems you wish to ingrain, it can be done. However, to reap the greatest rewards you must make two commitments. First, you must embrace the experiential training model for its ability to quickly influence behavior. Second, because everyone has a role in corporate culture you must commit to training nearly everyone. I acknowledge that this is a tremendous distance to go for most companies. You will see that there are many powerful uses for experiential training that will enhance your company?s performance without a wholesale assault on your corporate culture. Any significant impact on your leadership core should be embraced. However, if you are looking for that sweeping modification, you need to plan and resource for results. Bring a ladder tall enough to at least reach the lowest branches.Changing values for maintainable strategic initiatives: Frances Hesselbein said, ?Soft skills are now hard,? and she is right. In so many strategic initiatives, particularly in sustainability and lean systems, we must get into the person?s brain and adjust their value system. That?s not easy. Experiential training and immersion training as I?ll define here require a thoughtful approach by leaders determined to make improvements and dedicate the necessary resources to do so. When I refer to experiential training, I mean a guided experience intended to teach specific lessons. Immersion training is an extended use of experiential training where no other focus is allowed. Immersion training (table 1) uses all available time allotted for the achievement of the intended results. The understanding is that the entire day is a training environment. There are no distractive devices that connect the students to work or home, and there is no happy hour or tee time. No matter the number of days, and more than one is preferable, the objectives of the course have the un-interrupted attention of the students. Table 1. Immersion training is characterized by: Experience Based (table 2, 2a) - Students are involved; physically and emotionally. Not in role playing but with actual responsibility within the scenario. Their decisions have consequences. Distraction free - For the duration of the training, there are no connections, such as cell phone, pager, laptop, to non-scenario, outside responsibilities.Multiple day - More time for repetition of scenarios, which aides in internalization of intended lessons. Facilitates application of lessons in real life.Extended work hours - More time for repetition of scenarios, which aides in internalization of intended lessons. Facilitates application of lessons in real life.Narrow focus - Allows for frequent reoccurrence, reinforcement and internalization of intended lessons. Facilitates application of lessons in real life.Reflection - Distraction free environment allows for down-time assimilation of lessons. Facilitates application of lessons in real life.Regardless of the variables chosen for the realignment of your corporate culture, teamwork, leadership and communication must be the constants. When those components are taken out, all other initiatives suffer. In the IBM 2004 CEO survey, they ?recognize that it is the skills of their people and their capacity for change and leadership that will ultimately determine the outcome.? Bob Doppelt, a leading researcher on sustainability, writes, ?Leading organizations are blessed with ? or take explicit steps to develop ? exemplary leadership at the top and throughout the enterprise. It is not possible to initiate or sustain the tremendous transformation required to become more sustainable without exceptional leadership.?Warren Bennis put it this way, ?Without leaders who can attract and retain talent, manage knowledge, and unblock people?s capacity to adapt and innovate, an organization?s future is in jeopardy.? If you don?t have leadership, you will lose the capability to fully exploit the preparedness for the new culture that this training makes possible. You can spend all of your training time and effort on sustainability or agility, and your company will become very smart on these subjects. You can use experiential training to make the lessons real, but if you don?t have an expansive, dedicated and perseverant leadership foundation, you will fail. One of the key advantages you have by making the commitment to a broad immersion campaign is that through the process, you will not only steer your corporate culture, but you will also enhance every aspect of your ability for success by creating a prevailing culture of leadership. Fortunately, leadership principles are nearly universal. The same principles that are used to successfully lead a project team are used to lead a sales organization or a tech staff. The better those principles are incorporated into the operating habits of your people, the more advantage you will have. In addition to the critical leadership aspect of the training, you will customize your training to include those areas you want most understood and valued. A narrow focus is more effective, and I recommend only one or two. Fortunately, when it comes to cultural issues a short list should be more than sufficient. You are in the process of turning an ocean liner with momentum, so the unsettling notion of a realigning of company values must be prepared for by an extraordinary event. Doppelt?s first intervention for creating a sustainable organization deals with change. ?Disrupting an organization?s controlling mental model is the first ? and most important ? step toward the development of new ways of operating. Little change will occur if this step is unsuccessful.?The nature of immersion training is that it gets under your skin. It?s disruptive because in order to align the training with how adults learn best, people have to be allowed to fall down, be uncomfortable, challenged, stressed and sometimes broken. This seems to go against our desire to protect people?s self-esteem. Understand that true self-esteem and confidence comes from achievement not coddling. One of the greatest things we as leaders can do to build up the capacity of our people is to allow them the chance for achievement. Immersion training allows for the complete involvement of each of the participants at every step, whether a leader or follower. It allows for the immediate illumination of the relationship between actions and consequences. It provides the ability to learn how to do things better through educated analysis and experimentation. It allows the consequences of mistakes to be experienced in a training environment and not in the office environment, where they would be much more costly. It compresses the on-the-job learning cycle from months and years down to a number of days. It is an experience that aids in the internalization of positive practices of teamwork, leadership, communication and the variables you choose.Begin and end properly: At the beginning and end of this visceral, emotional experience are the critical pieces of instruction and analysis. The format of the experience is of ultimate importance, but in order to keep it from wastefully spilling out of the ends, the classroom time is the cinch. The introduction is where the primary focuses are defined. It is where their meaning and importance are explained. Next, the students get to actually lead and follow in their experiential environment. They get to make decisions that have consequences. They get to feel the stress of having eyes and expectations on them, and they get to learn what it means to make a decision and stand by it. Everyone gets to operate as a team and learn to depend on each other towards the accomplishment of an objective. The cinch at the end is when together they get to participate in the important closure of an after action review, or a post-mortem. They get to analyze their experience with respect to the course focuses, and create better ways to perform in the future. The experience really excels when attention is given to building bridges between the lessons learned and the student?s workplace and life. David Kolb explains in his book Experiential Learning that a cycle of learning exists. It is a good exercise to place our guided experience onto his well-used framework. We provide the opportunity for what he calls abstract conceptualization when we make the introduction of our focus subjects. Our students take these new concepts and use their time as a leader to actively experiment with their implementation as they have a concrete experience. Finally, they have the opportunity to perform reflective observation. It is in this reflective period that we derive lessons learned and build bridges to the workplace and life. In my book, No Excuse Leadership, I sadly acknowledge that after the nine-week immersion training that is U. S. Army Ranger School, some people fail in life and in work. ?The reason is simple ? they failed to take advantage of at least two opportunities provided by the school. They either did not think about what there was to learn or didn?t take action on the lessons they did learn.? For various reasons, ranger school does not have a mechanism for such feedback and it is the individual?s responsibility to take that extra step. Fortunately for us, corporate immersion training can use a much shorter period of time utilizing extensive feedback and achieve remarkable behavioral results. The power of rapid repetition: The compression of time for behavioral changes is because the same leadership patterns that exist in the workplace are mimicked in the training, only they are rapid and clear. In the unguided and unanalyzed workplace, decisions are made, yet the consequences of those decisions are days or months in the future and are rarely completely seen or understood. Certainly, the interpersonal communication aspects of impressions, perceptions and clarity are never addressed. Compress this pattern and repeat it multiple times in a matter of days in a guided environment where the decision-consequence link is clear, and you will rapidly change behaviors.After traveling the cycle once, it would be nice to stop there and pat each other on the back, but in immersion training, there is always more to do to. There is a superposition achieved by moving immediately into another round of introduction, experience, analysis and bridging; then another and then another, etc. This training gets leaders leading; making mistakes, evaluating decisions, and doing it again in rapid succession. This superposition of progress was logged by a university study performed on the Leading Concepts? Ranger TLC (teamwork, leadership, communication) Experience, a four-day, 80 hour training course. It showed consistent improvement in the areas of trust in peers, group awareness, group effectiveness (cohesion), group bonding and interpersonal communications. Although those were the only areas considered in the study, the lessons can be much farther ranging. In addition to the focus areas selected for instruction, a recent Entrepreneur Magazine article showed how immersion training can inspire people. ?Many enter leadership training believing their most valuable lessons will be in the areas of policies and procedures, but they come away with more fundamental insights that are ultimately more valuable.? The article went on to say that, ?owners who rated their experiences most highly were those who detached themselves the most.?Those who are detached the most and who have no outside distractions have the greatest opportunity to develop a clear picture of what the teaching and experience mean to them. They have time to reflect, not only during the analysis and bridge period, but during their downtime also. It is that hidden after-hours time that can lock the principles and values into a person?s decision cycle. Facilitation of the learning of the intended message as clearly and deeply as possible is the beginning of the future, and it is another product of experiential training that less-involved methods cannot match. Have your message received clearly: One of the reasons there is so little progress on the soft-skills despite mountains of writing, speaking and training, is because the teachers are writing on a crowded blackboard of the student?s education. The distortion of writing with a big piece of chalk in the small, open places of the blackboard, or in giant letters over existing writing, obstructs even the understanding of the intended lessons. If proper understanding is never achieved then the persistence needed to take a lesson and create a habit cannot start. Compounding the difficulty of implementation of new behaviors is the fact that the work environment, where these behaviors are intended to work, is not a guided experience. There is a mash of activities that don?t lend themselves to 8-1/2 x 11 margins. If we get to the point of attempted application, we see mutated lessons, adapted by a person in a job where the cause and effect of leadership are rarely evident. The results are mutated and misattributed if they are recognized at all. This approach leaves everyone shrugging their shoulders in frustration. Some would rightly say that it is precisely a person?s background, education and work experience that make it possible for them to learn new materials quickly. They are able to link new information with existing experience to create new understandings. That is completely accurate, and extremely valid in a hard skill. The problem this encounters in the soft-skill environment is that people?s existing leadership experience, if they have any, is trial and error and seldom firmly planted in accurate guiding principles. Their experience then becomes the confusing scribbling on the blackboard. The way to overcome the whiteout conditions of the student?s education is to find their clean blackboard. You must have a place where a clear message can be communicated, and in a method that will change behaviors beyond the last slide. The immersion method gives you a clean blackboard for nearly everyone in your company. In the top left hand corner of the board write ?Guided Leadership Experience.? (table 2) Underneath that, write, ?Actual Leadership Experience.? For the most efficient progress, these two must go together. Actual experience is often called on-the-job experience, the preponderance of which is unguided. Guided experience is what we call professional development. To add to my definition of experiential training, it starts beyond books, speeches and seminars at a level where a person is making leadership decisions that will have consequences. Table 2. Guided Experience is characterized by: Focus subject instruction - Education on focus subjects. (Teamwork, Leadership, Communication)Free-play scenarios - Leaders and followers experience real stresses of teamwork and the consequences of their actions with as few controls as possible.After action reviews - Discovery, structured around focus subjects, by students of lessons learned and discussion of potential improvements. Table 2a. Guided Experience is augmented by: Bridge building - Creating links from the lessons learned to work and life application.Post training follow-up - Consistent reinforcement of lessons learned through complimentary instructional material, chain of command interaction, and advanced guided experiential training. Guided leadership experience is nearly non-existent. To be fair, most of the top business schools have incorporated experiential training and role-playing into their curriculum. Unfortunately, the guided nature of the experience does not have a foundation of actual experience on which to build. In an informal survey of one of the top business schools, only 10-15% of the student body had ever had leadership responsibility for other people prior to enrollment. Harvard Business School professor Linda A. Hill in her book, Becoming a Manager warns, ?Newly minted MBAs who have never had subordinates reporting to them before may take jobs in which they will have considerable people management responsibilities, with little sense of the risk in doing so.? This leadership risk can be mitigated, not only for the new MBA, but for everyone ? EVERYONE. Leadership is risky. Arranged properly, it is the leader?s leather chair that is on the line for consequences of decisions made. By giving the person the best possible chance for success, the risk of monetary, morale and self-esteem losses are all mitigated. The best chance for success is achieved when leaders at all levels are allowed the privilege of testing and developing their leadership skills in non-job threatening, guided environments. Conclusion: Write your message on the clean blackboard of guided leadership experience and purposefully develop your company?s leadership core. Immersion training offers the best way to communicate a clear message that will quickly change people?s behaviors. The relatively dramatic nature of the training also prepares people for receptivity to new information that can in turn transform your corporate culture ? no matter what you want it to be. Individuals are the building blocks of teams, of companies, and of corporate cultures. The good news is that you do have the ability to influence and build individuals in a rapid fashion. You have to remain dedicated to the ideal and with a firm hold on the flag pole of experiential training.Copyright 2005 Brace E. BarberTo learn more about how immersion team building and leadership training can help you visit: http://www.leadingconcepts.com

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10 Ways For A WAHM To Have A Successful Day!

January 19th, 2008

10. Pick one task that MUST get done and accomplish it First!Be sure this is not a multi step task such as submit my advertisement to 100 sites, that could take all day. You want this one task to be something accomplished immediately so when the day falls off track due to your toddler helping themselves to the permanent markers, you know you’ve gotten something productive done in your business.9. Take a 10 minute break EVERY hour.You wouldn’t believe how happy your kids will be when you take 10 minutes to fully devote to them. Set up a new game or activity, color, play tag. Get them on a roll. Your next 50 minutes of working will be filled with laughter.8. Make snacks FUN!Nobody likes graham crackers in a bowl everyday. A little effort into snacks can bring smiles. How about strawberries cut on a plate, cool whip with drizzled chocolate syrup. Takes less than 5 minutes and your children will WANT to sit at the table.7. Use the Crockpot.During morning snack time, while the kids are at the table with their fancy snack. Throw some meat in the crockpot, add some spices, put the veggies on the table or in the crock. Dinner will be ready in 15 minutes after your long day working at home.6. Let’s get Physical.Don’t forget kids have a ton of energy and you need to help them use it up. During your 10 minute breaks, be sure at least 3 of those are physically tiring activities. Besides you’ll get your 30 minutes of exercise in for the day!5. Use a Timer.This is both for you and the kids. A large kitchen timer that counts down 50 minutes at a time. Even the littlest of toddlers will recognize the beep and realize it’s Mommy time! You can set it again for 10 minutes which will remind you and your children its time for Mommy’s work. This will keep your day flowing without losing track.4. Take One day OFF a week.Places such as museums and zoos are less crowded during the week. Take the day off, pack the kids a lunch and GO! You’ll be refreshed and more productive the next day. You won’t believe how many new ideas you can come up with when you walk away from the computer for more than a minute. Plus, your kids will probably go to bed early from the outing, you’ll be able to check your emails in peace.3. Don’t forget your Friends.We have many different roles to play once we become Mommy. Most of the time we forget to be a friend to our peers. Not just our other Mommy friends that we met because of our kids, but the friends that we don’t talk to all the time or make playdates with. Call the friend that you only see once and a while. Have lunch and an adult conversation.2. Take Time for YourselfIt’s o.k. to read a book that doesn’t talk about marketing strategies. Spend 10 extra minutes in the shower and actually dry off before you get dressed. Instead of making everyone’s favorite dinner, order out your favorite meal. You’ll be a better person to everyone when you take time for yourself.1. Remember why You Choose To Stay Home!When your frustration level is increasing, you can’t get anything done, your toddler just hit delete on the article you were writing and the dog is barking….enjoy it. This is why you are home. Step away from your work, take a deep breath, take time to get the house rythym back and then worry about work. You’re home to love your kids when they need it most, take advantage of the opportunity to handle challenging times, this is why you’re a WAHM!

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How To Work At Home Without Costs

January 19th, 2008

Work from home businesses are growing ever year. Everyone wants to be their own boss. Not to be told what to do, take holidays whenever, start and finish work whenever and the list multiplies for each individual. There are millions of people stuck in jobs simply for the money.Good or bad, but this thing, money, makes the world go round. But people are realising slowly that you have to start somewhere. And the most common tried technique is to work at home or at least try it from there.So what can you do from home?There are millions of opportunities to choose from, but which one would you choose? There is an unlimited supply of business opportunities to allow you to make a start from home. People and entrepreneurs are looking for a break or the ‘perfect’ work at home opportunity. A break from the corporate life, to be their own boss or simply to be more financially independent!Or an opportunity that would release them from the many debt problems, which seem to build up month after month! That, something that would pay bills and make ends meet without difficulty. Something your normal 9 - 5 job just isn’t doing well at. So where can you start in order to work at home?Check Your Post (So Called Junk Mail)This is probably the easiest of the lot. You don’t need to search for a business opportunity as they’re searching for you. Companies have you on a mailing list and every so often they would send you a new business opportunity. Now should you be grateful to these companies for doing so? That’s gratefulness all boils down to experience.What kind of problems can you come across…HYPE…? You can make xxxx amount…? You’ll be financially free within 3 years…? Never worry about money again…? If I can do it, so can you…? Check out the our satisfied customers? Reply with 48 hours to avoid disappointment…Now here are some catches…? If they claim you can make xxxx amount. then why isn’t there any form of proof to show this? Why are there no bank statements to prove this?? If you’re to be financially free within 3 years, is this how long it took them? Have they considered your background and experience? Or are they giving an approximate guideline to achieve this?? Never worry about money again… they’re taking money from your pocket in order for you to receive the material, so effectively you still need to worry.? If I can do it, so can you… everyone is unique with personal wants and needs. Each person has different qualities and abilities.? If you reply within 48 hours… does that mean you’re guaranteed to receive the material. Or is that a technique to make more money quicker within 48 hours.? The opportunity has never been available before and you are the first. Now look over couple of pages, you see a testimonial page of 25 people who have used the system?! Just a second ago, you were told that you are one of the first.Testimonials are one of the most powerful marketing mediums in the direct mail industry and it works. It shows people what others have thought of the system and what kind of results they achieved.Repeat Business (Backend Sales)Now you are placed on more mailing lists and companies sell their mailing lists to others to make extra profit. So don’t be surprised if 2 months later some other company sends you another opportunity or maybe even the same.However as soon as you buy one, ultimately you will be sent another one soon.How?You’re an ‘active’ buyer on a list. You have money to spend. So you’ll be sent more…Have you also noticed this?Someone is selling someone else’s stuff to make money! Person A is selling person B’s material. What you’ll get is an introduction letter of person A then the actual sales letter from Person B.But Person B is the one who’s ‘probably’ made the money, however what’s in it for Person A. They make money from what they expose to you. (i.e. they make money if you buy Person B’s material)Now Person A would probably have never checked or tested Person B’s system but are in the process of selling it to you, so make no mistake there.Now that you are armed with this information you can become more cautious to what you are about to order. Is it hype or is it for real…?

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Residual Income: Multiple Streams - Where To Begin?

January 19th, 2008

One of the great things about the web is that things change so quickly ? this allows new marketers to take advantage of novel trends and new developments. On the other hand of course, if you don?t respond quickly to new market conditions, your business ? and income ? can be adversely affected.That?s why you need to have multiple streams of income ? so that if your current top earner disappears off Google?s radar or one of your many competitors introduces a new product that wipes the floor with your best offering, you have other income streams to fall back on.It?s just like buying stocks and shares ? you want to have a diverse portfolio to avoid any sudden spikes and glitches in the market. Or put it another way ? don?t put all your eggs in one basket.That?s all well and good, but just where are you going to find these multiple streams of income? Sometimes it can be difficult to find even one business opportunity that?s worth investing your time, energy and money in. The first logical place to look is the market.It?s not always easy to get hold of hard facts and figures when it comes to marketing and often, when you do get some, they are well out of date. However, the figures below show the UK market percentages of directly sold goods for 2000, a year when the total spend in this area was $2 billion. These figures are sourced from the UK Direct Selling Association and make interesting reading.Services 32%(telecoms, utilities)Personal 26%(cosmetics, fragrances, skincare?)Family 17%(Books, toys, games, business aids ?)Household 14%(Security, water treatment, electrical?)Wellness 7%(Nutritional, diet plans, supplements)Food 4%(Frozen & other)The size of the market may vary, and the relative positions may change ? but the top five above will probably be able to provide consistently good income streams. The obvious omission from the above list would be online gaming, which is a relatively new phenomenon.So how do you get started? Simple, just pick one of the areas and do some background research. Remember to use a logical approach when evaluating your options ? the key areas to look at are; the company; the pay plan; the product; the level of admin; the sales methods available and the cost ? both start up and running.If this is your first business then try to start off with an opportunity that will provide you with residual income. Concentrate on only one business at a time. Work this until you get it to an acceptable level where it is growing without too much time input on your part. It doesn?t need to be making thousands of dollars every month ? it?s easier to arrange for 5 businesses to return $1000 each than it is to arrange that a single business will return $5000 a month (the law of diminishing returns).When you are achieving consistent growth month on month, pick a business opportunity in a different sector and repeat the process. Then do it again ? and again. Aim for at least 3 and preferably 5 solid businesses. Try to have at least 40% of your income as residual income ? this is your baseline.It will probably take at least 6 months, and possibly more, to get each business to the steady growth phase, but it?s well worth the effort. This will provide you with a diverse income which will be stable and highly unlikely to be severely impacted by changes in market conditions.If an opportunity arises in one particular area you can focus on that for a period of time in order to maximise your profits. And if there is a downturn in an area you can always use the income from the other sectors to weather the storm.And when you eventually have your multiple income streams online and they?re all working well ? always be on the lookout for any new opportunities to add to your business portfolio. You can never have too much of a good thing.

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Does Your Business Need A Toll-Free 800 Number?

January 19th, 2008

Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970?s and today most customers expect you to have it. Providing a toll free line can bring in a number of benefits to your business.From the customer standpoint, it opens an opportunity to inquire about your products or services at no expense. Not only does it show you are established and successful, but it also shows that you care about what is convenient for them. It creates a corporate image of your company in their mind. Customers expect you to give something back in return for their business.Think of it this way. Have you ever purchased from a company that didn?t have a toll free number? Some companies may not benefit from a toll free number, such as those with business to business sales or companies with a limited local targeted market. In other cases, such as catalog sales, Internet stores or companies with a continuous demand for support will most definitely need it. A toll free number allows you to advertise a ?local? number to anyone in the United States. It is human nature to be attracted to anything free and it entices the customer to act now.When was the last time you heard a toll free number in a radio or TV commercial? Were you able to remember or write it down? Did the number spell out any words? Having it spell a particular word is called a vanity number. Vanity numbers can be crucial for any business as they are easier to remember and promote. One company spent millions to have 1-800-FLOWERS and it has affected their sales in a positive manner.When considering activating a toll free number it is important to also look at the drawbacks. Besides the fact of creating an extra expense, you will receive more calls from customers that are not necessarily serious about your offerings. Since the customer has nothing to lose, they may be tempted to call even if they are not interested anytime soon. Toll free lines also give them the ability to inquire multiple companies at no expense, while increasing your chance of losing the sale.Whether you are a home-based business or a large fortune 500 company, anyone can get a toll free number and utilize a pbx phone system. If your company has less than 16 phone lines, then an excellent product to check out is called Talkswitch.com. It is a very affordable pbx hardware system and is what Gotmerchant.com uses as well. It is fully loaded with features such as auto greetings, multiple extensions, on-hold music, different modes (closed & open), etc.Number Search ? ATT?s web site has a useful tool for searching toll free numbers on any available prefix (800, 888, 877 & 866). Take your time and find a good vanity number that is relevant to your line of business. Avoid using words that are hard to understand vocally, such as ?swipe.? Asking a few friends or family members to repeat the number will be a good test.Service Providers ? doing a search on Google for ?toll free number? or ?800 number?, will come up with a number of service providers. Be careful when choosing one as you may run into a few flakey companies. Major carriers such as, ATT, SBC, Sprint and Verizon offer the service, but are normally higher for low usage clients. Other carriers that specialize in this line of product, such as Telcan, also provide a reliable service at an affordable price.Tracking System ? most providers offer an online management system that logs your call data in real-time among other features. One common feature is the ability for the provider to place a 1 or 0 in front of the caller?s phone number. You can use the call data to improve employee productivity and per call profitability.Personalized Auto Greetings ? for a personalized auto greeting, look into the pbx phone system previously mentioned. An example of a such greeting would be, ?Thank you for calling Gotmerchant.com, for sales press 1, billing press 2 and so on.?Live Rep ? the toll free number can also be setup to go directly to your phone without any greetings. Having your customers bypass a list full of menu options before speaking to someone may have a positive affect.Voice Mail ? You can retrieve your messages by calling your toll free number or use an online account management system if one is available. The voice mail service provided by your local telephone company may also be used.Number Portability ? a portable toll free number belongs to you and not the carrier. You will have the ability to switch providers at anytime.Incremental Billing ? the long distance is billed in blocks of time and typically come in 6, 30 or 60-second billing increments. A shorter interval will result in lower fees and can be significant on a larger monthly volume. 6 second billing is the most popular choice.Call to Ring Number ? toll free numbers are pointed to any phone number of your choosing. One helpful feature among providers is the ability to instantly change this number.Setup Charges ? there is normally no setup fees associated with a new toll free number unless you are using a vanity number. Even then, there are some carriers that do not charge a fee for setting one up.Interstate & State to State ? when researching providers, make sure the rates you are quoted is for interstate (within your state) and state to state calls.Residential or Business Line ? not all carriers are able to provide service to a business using a residential line.Shared-Use Numbers ? some providers offer what they call a shared-use line and allows more than one person to use the same number by utilizing a pin number.

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Retailers, You And Manufacturers

January 19th, 2008

OK! This brief may go little off the mark of what business is trying to do to you. How nicethings would be if as a business we could rely strictly on “tell a friend” referrals and internetsales. I have been asked many times why our company’s product is not in stores [yet]. It isnot due to lack of trying. There are many things involved in dealing with retailers that mostpeople are unaware of.First, the big “Catch 22″. Stores want to see large volume of sales before they will considerputting a product on the shelf. In other words, they want proof that a product move off theirshelf. The “Catch 22″: how do show them large sales when the product is not in a store?How large is large? In the good old days, a mom and pop store would put your product onthe shelf on consignment i.e you got paid only for product sold less a percentage. It was anexcellent starting point to build sales. Do you still have a mom and pop store where you live?Here is an idea for you to pass along to your favorite retailer: Why not start a “new products”display at the entrance of your store to help you and manufacturers (especially start-ups)introduce products to your customers. Do not sell them just display along with the sellingprice. This display could even be a bulletin board with pictures of products. Have a commentbox available so customers can give you feedback and even request you carry an item. Thesmall amount of space lost should pay off as a simple and effective way to test new itemswhile minimizing your investment.Did you know that most retailers charge manufacturers a “slotting fee”. This is basically rentfor shelf space. I have heard a manufacturer got charged $40,000 for one “slot” in a test region.Imagine nationwide cost? I won’t even touch a retailer’s markup on an item other than to askyou if you think the retailer loses money when they sell you something at 50 percent off? Theyhave overhead too.There is one store that many point out would be a good place for our product. Maybe yes andmaybe no. Recently, an excellent article was brought to my attention. You can find this articleat http://www.fastcompany.com/magazine/77/ and read the story. Scarey! Where do youshop? Is the company you work a supplier?Just a little something for you to ponder on the next time you walk into a retail location.Until the litter box needs emptying again!Stand Ready ™ brand Inverted Bottle Holder tip of the week: If you have arthritis or otherimpairments that make turning a bottle over difficult, then you will appreciate the reducedmotion required to use your bottled products when they are stored in our holder.Until the litter box needs emptying again!

Article Source: www.iSnare.com


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January 19th, 2008

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